Construction Equipment Industry Consulting

Expert Consulting for OEMs, Dealers, Rental Companies and Customers navigating electrification, distribution, AI and digital transformation, environment health and safety and product support excellence.

“At CCL, we provide a partnership built on 25 to 30 years of hands-on experience in the field. We are a 'boutique' firm by design, allowing us to remain agile, cost-effective, and deeply connected to our clients’ specific needs. Whether you are an OEM developing a new electric line or a dealer refining your rental strategy, our global team of specialists is here to ensure your success in this new era of machinery.”
John Calder
CCL Founder and Director

Trusted by Industry leaders

CCL operates as a true strategic partner.

Each team member has over 25 years of hands on global experience in the CE industry. We also partner exclusively with one of the Big 5 global Market Research Consulting Companies to ensure no matter what or where the project is, we can cover it.

We set bold goals alongside our clients and
deliver measurable results that meet or exceed expectations. Whether you’re an Equipment manufacturer navigating electrification and AI, a rental company optimizing fleet ROI or a Dealer developing competitive advantage, we speak your language.

CCL Values and Code of Ethics ensures Consultants strictly adhere to the following codes of conduct in all business dealings with clients:

Integrity

CCL conduct is guided by integrity, transparency, honesty, and good faith. We reject all forms of discrimination based on sexual orientation, race, origin, language, religion, political opinion, or age.

Quality

CCL delivers high-quality work on time. Consultants perform their duties with enthusiasm, diligence, and efficiency to achieve customer satisfaction and company objectives.

Safety

CCL ensures safety is the top priority for Consultants and Recipients. We provide a working environment that meets industry health and safety regulations.

Teamwork

CCL works under the principle of “all for one, and one for all,” fostering collaboration. Teamwork, open communication, and transparency guide our daily work practices.

Protecting the Environment

All operations are focused on protecting the environment. We limit emissions and optimize the use of natural resources to safeguard future generations.

6 Pillars of Expertise

Leveraging over three decades of deep industry expertise to provide specialized strategic guidance for the Construction, Quarry, Mining and Rental sectors. We bridge the gap between traditional heavy equipment operations and the rapid global transition toward Battery Electric Vehicle (BEV) technology, AI and Digital Transformation and Health and Safety concerns ensuring our partners remain competitive in a zero-emission future.

Battery Electric Vehicle Development

Parts & Service Excellence

Distribution Development

Rental and Used Equipment

AI & Digital Transformation

Environment, Health, and Safety

Our team, your advantage

John Calder

CCL Founder and Director

Nicolas Guigon

Senior Consultant

Chris Hathaway

Senior Consultant

Graziano Cassinelli

Senior Consultant

Sandra Ghattas Brundler 

Consultant CCL

Thorsten Bartsch

Consultant CCL

Kjeld Jespersen

Consultant CCL

Florence Calder

Director and Office Administrator

John Ngai 

Consultant CCL

Mike D.  Hinrichsen 

Consultant CCL

Catarina Lindahl 

Consultant CCL

David Banger

Consultant CCL

The construction equipment industry faces its biggest transformation in decades. Battery Electric Vehicles, Rental growth, AI and digital transformation combined with concerns about climate change, cost of diesel, health and safety, highlight the need for strategic planning and business change.

Senior Consultants

Every engagement is led by seasoned professionals with C-suite and VP-level industry experience.

Global Reach

Active in 15+ countries with deep understanding of European, Asian, and American markets.

Proven Results

Track record of delivering measurable ROI for OEMs, dealers, and rental companies worldwide.

Frequently Asked Questions

Which regions does Calder Consulting Ltd serve?

We serve Europe, North and South Americas, Africa, Middle East, China and Asia.  Our global strategic partner ensures we cover your needs no matter where the business activity is . 

CCL has worked with the major BEV Manufacturers since 2022 including the leading Chinese OEMs Liugong and Sany and Battery supplier CATL. For the past three years, we have worked with the leading Heavy Rents Rental company in Norway validating quality, performance, TCO and safety as well as charging solutions.

We review up to eight different aspects of the Dealer Operations including Sales Marketing, Service, Rental Operations, Finance and Social Media. We benchmark against peer performance and provide an overall points based assessment with clear recommendations including Training and Coaching

Yes it does, we have access to deep subject matter experts for both types of mining.

Our Consulting rates are very competitive and typically below major global Consulting companies. We focus only on Construction Equipment and our team has 25 years plus in the industry. We leverage AI but we also leverage our practical knowledge and experience to give clients a real Return on Investment not theoretical concepts.

We offer both in line with our client wishes. A detailed project statement with timeline, resources and deliverables is discussed and signed off before a project is undertaken.